In an initiative meant to make 24/7 anime channel Animax reach out and connect with Asian youth, the channel has decided to sponsor the the World Cyber Games 2006 Asian Championship for the very first time.
Betty Tsui, Vice-President of Programming and Production, SPE Networks Asia says, “Animax is proud to be associated with World Cyber Games 2006 Asian Championship as gaming is a prominent interest of Animax’s youth audience and, as a brand, we want to connect with our viewers in their areas of interest and to inspire them to fulfill their passions and live out their dreams”
As the principal partner of this year’s competition, Animax is creating an original production called CYBERMAX, a hip 3-part entertainment series aimed at giving viewers an insider glimpse of the world of cyber-gaming.
On top of that, Animax will showcase four anime titles in a movie marathon before they are premiered on the channel, specially organized for event visitors on Saturday, 12th August starting from 10pm onwards. Viewers can expect these highly-rated shows at the movie marathon: Blood the Last Vampire, Samurai X – Director’s Cut as well as the first two episodes of Blood + and Girl From Hell.
Animax viewers around the region also have the chance to win exclusive backstage tours at the Asian Championships in Singapore through an on-air contest where three lucky winners from Philippines and Malaysia will get to meet in person top gamers and find out what really goes on behind the scene of such a large-scale event.