Singapore-based gaming company Ampverse, that set its footprints in India last year by acquiring 7Sea Esports, forayed into the lifestyle and entertainment segment through its recent music video. The India-based esports organisation has now added yet another feather to its cap with this music video, which was a part of rebranding exercise for 7Sea Esports. The video is supported by renowned content creators.
The company has spearheaded its approach into building a multi-dimensional entertainment brand through its latest video anthem. Aptly titled ‘RISE UP’, the video has been developed in collaboration with six content creators like Ravator Music, Fing, Angelina, Android gamers, Savage girl gaming and Malika that focus on the rapidly changing demographics and content consumption patterns across global urban regions. The video also features 7Sea Esports athletes like Spraygod, Sarang, Aladin, Sparky and coach Osmium.
The song is a representation of 7Sea Esports’ growth over the years and its popularity among the Indian gaming and esports community; 7Sea Esports’ new wave of Generation Z content is sure to further cement 7Sea Esports’ place in the hearts of its young audience in the years to come.
It can be said that the video acts as a metaphor for the ‘rising aspirations’ of the organisation in terms of catering to a larger customer base. Aiming to unite the gaming, esports, entertainment, and lifestyle industries in India, 7SEA Esports plans to become the go-to source for all four with its high-quality content.
On this new business development, Ampverse co-founder and CSO Charlie Ballie said, “We are excited to enter this new era as it was always a part of our strategy to build a brand that sits at the intersection of popular culture.. With this new move, we look forward to playing our part in taking esports to the next level in India.”
Sharing his views on the RISE UP campaign, 7Sea Esports founder and MD Santosh Pecheti said, “It gives me immense pleasure to see such developments happening. The fact that we are venturing into a totally new domain is exciting and I am delighted to be associated with the same.” Pecheti also extended his gratitude to the seven content creators and esports athletes who have worked really hard to shell out a unique video that was thoughtfully crafted and conveys the company’s message.
Earlier, Ampverse had spearheaded the growth and development of 7Sea Esports following its blueprint of changing high-growth esports teams into culturally powerful relevant brands while also creating strong communities that connect with fans at a large scale. Keeping in mind its growth prospects and business expansion, the company decided to take this plunge. By venturing into the domain of lifestyle and entertainment Ampverse has consolidated its position and role not only within the domain of esports and gaming but also in the aforementioned industry.
Reports mention that the global entertainment market size was valued at $90.92 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.2 per cent from 2022 to 2030. India and the south East Asian region is no exception, In fact, experts see huge growth potential in the south east Asian markets going forward.