Allied Esports, an esports entertainment company and a subsidiary of Allied Esports Entertainment, during a multi-day tournament have recorded viewership with 1.6 million live views on its Twitch channel during the six-day Allied Esports Odyssey, an official Riot Games VALORANT Ignition Series event that concluded Sunday, 16August.
The tournament, which also logged 1.1 million hours watched and an average of 447,000 unique viewers each day, also garnered triple digit per cent growth across the company’s streaming and social media platforms, including the addition of 33,448 new Twitch followers (688 per cent increase) and 3,800 new Twitter followers (140 per cent increase).
Six of Europe’s top VALORANT teams participated in the event, including G2, Team Liquid, Ninjas in Pyjamas and Vodafone Giants, who were invited to the event, and FunPlus Phoenix and BBL Esports , who won the two open qualifier spots. G2 defeated FunPlus Phoenix 2-0 in the best-of-three Grand Final to take home $7724 of the $17825 total prize pool and the Allied Esports Odyssey crown.
“Allied Esports Odyssey was a massive success that showcased our ability to organize a Tier 1 event that was highly unique in its design and extremely competitive and appealing to millions of viewers all over the world. I couldn’t be prouder of how our teams across two continents executed this tournament and I look forward to our next opportunity to showcase our outstanding creativity and talent. Congratulations to G2 on a tremendous effort all week long and a well-deserved Odyssey championship,” said Allied Esports CEO Jud Hannigan.
VALORANT has been a key addition to Allied Esports’ online programming in 2020. In Europe, Allied Esports’ VALORANT Legend Series tournaments have totaled a $8912 payout across five events for the DACH market (Germany, Austria and Switzerland). In North America, VALORANT was added to the company’s online offering earlier this summer and the month-long VALORANT Strafe Series continues throughout August, with qualifiers before a final event with a $2,500 prize pool on 1September.
Allied Esports will continue its production of professional European-based tournaments with the VIE.gg CS:GO Legend Series, featuring 12 teams playing for $59419 in total prize money, starting 31August and streaming live daily twitch through 13 September.
