AFK Gaming has announced the beta launch of its analytics dashboard AFK Gaming Insights that offers real-time esports data to help users, brands and other stakeholders.
The tool features three core analytics modules:
- Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.
- User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviour of the Indian gaming community, facilitating targeted marketing and engagement efforts.
- Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.
AFK Gaming co-founder and CEO Nishant Patel stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision-making, key stakeholders in the Indian gaming, esports, and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organisers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”
Available on a premium subscription, the dashboard provides information that helps users understand trends, player performances, tournament dynamics, gamers, esports teams’ social media engagements, viewerships and tournament statistics. For instance, the tool reveals that XYZ is currently the most viewed Indian gaming YouTuber, revealing their average number of views per video over the last month.
The tool will provide industry stakeholders with detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions.