Ahead of Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform – My11Circle. The actor will be unveiling the new campaign for My11Circle on 6 April 2021.
“Films and cricket are two of India’s biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomize young and aspirational India. The new campaign led by Ranveer Singh will be a tribute to young Indians and their ardour for the game,” Games24x7 co-founder and CEO Bhavin Pandya said.
Singh is the latest addition in the group of My11Circle’s brand ambassadors, which includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, former Indian cricketer VVS Laxman and all-rounders Shane Watson and Rashid Khan.
Founded in 2019, Games24x7, the parent company of My11Circle, claims to have 70 million strong user base and a portfolio that spans skilled and casual games. It is backed by investors like Tiger Global and The Raine Group.
“Over 17 million sports enthusiasts have enjoyed using their knowledge of the game to pit their wits against their heroes such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman. Our latest campaign, scheduled to be launched on April 6th is the perfect amalgam of entertainment and cricket skills, and an earnest endeavour to make cricket fans feel special,” said My11Circle vice-president Saroj Panigrahi.