8bit Creatives, esports consulting and talent management agency in India, launched a one-stop customised solution provider, A Bit Extra. It aims to bring in a gamut of creators across genre, working with various media and experiential formats.
Combining business with creativity and helping them to grow with best collaboration models, A Bit Extra will bring in innovative result driven strategies for influencer marketing, campaign designing, brand consulting, digital marketing, all under one umbrella. It will also constantly upgrade in order to meet industry requirements in a changing consumer world.
8bit Creatives has already proved its dominance in the esports segment and has successfully serviced more than 100 top brands including Netflix, LG, Lenovo, amazon prime video, Flipkart and OnePlus.
“While talent management will be a part of it, our focus will be more on ideating innovative ways to present the content creators and their sponsors. We understand the know-hows of this industry and would like to adapt new narratives. We have identified the challenges that brands face in their campaigns and we will bring the best creative approaches on table. A Bit Extra, will add the ‘extra’ elements to support them with designing specialised campaigns and better manage their digital media in a strategic manner,” said 8bit Creatives founder Animesh Agarwal.
According to Statista, Indians spend an average of two hours and 36 minutes a day on social media platforms. The Rs 900-crore industry is pegged to grow at a CAGR of 25 per cent and become a Rs 2,200 crore industry by 2025, as per e4m INCA’s Influencer Marketing Report 2021. The growth is bound to help the sponsors, creators, and even the consumers.
A Bit Extra promises to offer cutting edge solutions as per the need of the hour. This venture is aimed at facilitating meaningful investments that enable brands to achieve their business, social and environmental goals by collaborating with all kinds of creators who drive their followers, engagement, views, reach, impressions and meaningful ROIs.
The new venture will be among the select specialised 360-degree service providers in the country. It currently partners with influencers from different genres such as Muskaan Mehra, Nisha Joshi, Rhea Malvi, Pratik Chowdhary and many more.
The rapid shift from the traditional formats for entertainment has resulted in the growing popularity of influencers in India, giving rise to spawning new business opportunities for talent management firms. The industry is booming and the pressure is increasing on these service providers to offer more result-oriented unique approach and pushing them to create their own benchmark.