At the recent Goafest 2012,the TV commercial Google Chrome – ‘The web is what you make of it’ created by Studio Eeksaurus’ bagged the Gold metal in the Film Craft category and the Silver metal in the Film Direction category. The ad agency BBH also got the silver metal in the Films Single category for the same commercial.
The TVC shows how an artist sets up an online shop for his paintings, and with the help of Google AdWords, is able to find buyers, reviving an art form which was gradually losing its place in the world.
Talking to AnimationXpress.com about winning the awards, Nilima Eriyat, Producer, Studio Eeksaurus shared, “Absolutely wonderful and very gratified to know that agencies and all others in the ad world are acknowledging the fact that Studio Eeksaurus is doing path breaking work also with live action films besides the animation films we are known for. People are recognizing the fact that we are a design driven Film Company and not just an animation production company. It’s an honor. Our sincere wishes to the Russell Barrett and his team at BBH who believed in Suresh’s vision and stood by the creative process to realize this film. Cheers!”
Russell Barratt, Creative Partner, BBH said “The Google Tanjore commercial is a genuine example of a global campaign locally interpreted. The story is inspiring and the telling of it needed to be inspiring as well. I think E. Suresh and his incredibly talented and hardworking team managed to deliver just that. The director’s vision took the film to a great new level and working with the finest artists and creative people from Suresh himself to the musical genius Shri Sriram is what makes this film so very different, fresh and likeable. Naturally none of this would have been possible if it wasn’t for the trust and support given to us by Nikhil Rungta and Guneet Singh from Google.”
“The festival is becoming a prominent event with every passing year. This time around the ad fraternity not just across the country but neighboring asian countries like Sri Lanka, Nepal, Bangladesh and Pakistan also showed presence. The knowledge seminars were well organized and enriching for both the audiences and the speakers as well, given the kind of questions posed for them. The scorching heat did not seem to diminish the spirit and the buzz of the 3 packed days. Studio Eeksaurus has recently taken on directing live action ads and for us to compete and win in this category was indeed a proud moment. We are confident that with our belief in design we will be able to take on more challenging projects, no matter what the medium”, concluded Nilima.
They were also nominated in the animation category for a film the studio did for ‘The Telegraph’, with JWT Kolkata. The studio has won many prestigious awards for its various works including 7 IDPA Awards, Viewers Choice Awards at TASI Anifest, Krok 2011 Award for Use of Effective Minimalism, Asifa Award, ABBY and Asia Pacific Award Currently they are working on multiple ad films, and a few in-house short films.
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