Sound design for animation and story, scripting and pre-production for an animated movie were two sessions taken by Trimension Studio director Nanda Kishore K and Animagic director Chetan Sharma at the ABAI Fest and KAVGC Summit 2015.
Nanda said that sound design was highly under valued in India whereas the western companies were fully aware of its impact. “Sound design makes you emote without any dialogue or instruction. What works best is when you anchor a character with a particular sound so that people will always relate it to the character,” he said.
With examples of The Incredibles and Tom & Jerry as examples of modern and traditional animation respectively, he showed how the latter had sound accompanying each movement vis-a-vis the other in which it was very minimal.
Chetan on the other hand highlighted how one can base characters on real people and in order to have a detailed view of your project it was necessary to come up with various postures, expressions and emotions of all the characters.
At times, characters need to be tweaked a bit to fit a particular voice. It was also essential to make characters in such a way that people connect to them as real persons, not as cartoons. It was very important to get things right in the pre production stage to ease it up later on.
He showed some of his company’s creative work including the sea dragon in the Bisleri ad and the teddy in the Cerelac ad.