Disney+ has expanded its humongous library of content with the addition of a new brand, the Star brand which launched on the service on 23 February across 17 countries, including Australia, New Zealand, Canada, Singapore and Europe.
Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a robust collection of general entertainment movies, TV series, documentaries, and much more, along with exclusive originals and local productions being created for the service.
Announcing the launch, The Walt Disney Company International Operations and Direct-to-Consumer chairman Rebecca Campbell said in a statement, “Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service. With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox and our creative studios.”
The Star is a home to thousands of hours of movies and shows from Disney General Entertainment Content, including Disney Television Studios (ABC Signature and 20th Television), FX Productions, 20th Century Studios, Searchlight Pictures, and more.
Star also offers brand-new originals from Disney Television Studios in international markets, with over 35 first-run series set to premiere by the end of the first year. Additionally, abiding by the company’s commitment to source, develop, and produce regional productions, Star will bring an array of locally produced Originals in regions where available, with an exciting slate already announced in Europe.
During launch, Star comes with Disney+’s newly added parental controls, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content.
Disney+ along with Star will continue its global expansion in new markets later this year with forays in Eastern Europe, Hong Kong, Japan, and South Korea. In Latin America, the offering will launch as a separate streaming service, Star+.
