Prime Video recently released a new session of Maitri: Female First Collective. The collective is an endeavor to help build a community for women from media and entertainment where they can come together to discuss their experiences, challenges and successes, and offer their perspective and advice on how to bring about a positive shift. In order to spark conversations and foster meaningful collaborations, Prime Video also launched a social community for Maitri that will enable women in entertainment to share successes and work together towards unlocking challenges even more easily.
Graced by nine eminent women professionals from Indian entertainment including producers, directors, creators, talent and corporate leaders, the latest session features discussions on making the industry more inclusive for women by creating more opportunities, recognizing contribution and building a safer work environment.
Moderated by the creator and curator of Maitri, Smriti Kiran, the participants comprised Maitri creator and Prime Video India originals head Aparna Purohit; writer & director Indhu VS; writer, director & producer Ratheena Plathottathil; creator & producer Elahe Hiptoola; actor & director Parvathy Thiruvothu; actor, producer & performing artist Rima Kallingal; filmmaker & cinematographer Shreya Dev Dube and cinematographer Neha Parti Matiyani.
“With the new session of Maitri, we wanted to take stock of where we stand with respect to diversity, equity and inclusion, understand the challenges ahead, and collaborate to find the right solutions. We are very heartened by the encouragement and support we have received for Maitri: Female First Collective so far. While it is a gradual journey, I am happy to see some change already coming through. To hear things like ‘we have women writers in our writers’ rooms’, or ‘our women characters have agency’ and ‘our content will definitely pass the Bechdel test’, in conversations with creators, for me, is a major step in the right direction. At Prime Video, we remain deeply committed to DEI. As the next step, we want to strive to have at least 30 per cent women HODs across all our productions,” said Purohit.
“Maitri is a space we all wanted but didn’t have. It has been created to connect women working across the vast and varied Indian film industry, have honest conversations about challenges we face, try and find solutions to those problems and build opportunities that lead to a seismic shift in representation. It is that first step one hopes will lead to giant leaps,” said Kiran.
Sharing deeply personal stories and experiences, the participants reviewed the progress made so far, and challenges faced by women professionals in the industry, be it in films, streaming, or television – covering aspects such as conscious and unconscious bias, gender stereotyping, safety and much more. The obvious camaraderie among the attendees set the tone for the session as they shared their thoughts, opinions and learnings on handling difficult situations. Through the conversation, they reiterated their commitment to the collective and to working together to find potential solutions to create balanced female representation through the powerful medium of modern storytelling. The forum agreed that it is cardinal to have women in decision making roles to ensure that more women are employed, basic logistics of safety and hygiene are taken care of and the narratives are balanced and equitable.
Prime Video is deeply committed towards promoting diversity, equity, and inclusion (DEI) within its content and productions, as well as with its partners in the creative community. With Maitri: Female First Collective, Prime Video aims to raise awareness of the pivotal role women play within the entertainment industry.
