Netflix announced that they have selected Microsoft as their global advertising technology and sales partner. In the month of April, the OTT giant revealed that they will introduce a new lower priced ad-supported subscription plan for consumers, in addition to their existing ads-free basic, standard and premium plans.
“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members. It’s very early days and we have much to work through. But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life,” Netflix COO and chief product officer Greg Peters said in a release.
“We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering,” said Microsoft web experiences president Mikhail Parakhin.
He further mentioned that at launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.
“This is a big day for Netflix and Microsoft. We’re excited to offer new premium value to our ecosystem of marketers and partners while helping Netflix deliver more choice to their customers,” Parakhin added.