Sticking to its promise to deliver the best possible content experiences across multiple devices, Disney/ABC Television Group recently launched responsive websites for its Owned TV Stations: WPVI-TV Philadelphia; KGO-TV, San Francisco; KTRK-TV, Houston; WTVD-TV, Raleigh-Durham; WABC-TV, New York; KABC-TV, Los Angeles; WLS-TV, Chicago; and KFSN-TV, Fresno. The websites will also include a new “Map My News” feature and more editorial focus on weather.
Website highlights include:
– Content scales flawlessly across desktops, connected TVs, smartphones and tablets.
– Intuitive user interface, making it easier to find, read, watch and share news stories.
– High-quality HD video with no buffering that plays beautifully across an ever-changing landscape of mobile devices.
There are many advantages for advertising partners as well; with the “Ads Everywhere” model ensuring ad units to consistently the highest possible quality across all devices; improved categorisation of content that is more interesting to its viewers and more valuable for our advertisers, making it easier to align brand messages with relevant content.
Editorial enhancements to the websites include:
– Innovative “Map My News” feature where viewers can access a map and click on pins to discover breaking news stories, as well as tweets from reporters and photographers.
– Expanded weather coverage, which is the most popular topic across all sites. A customisable local weather forecast is prominently displayed at the top of every page on the websites, and weather maps and Doppler radars are featured prominently on home pages.
Disney/ABC Television Group began introducing responsive design elements to its portfolio of network web sites – DisneyJunior.com, DisneyChannel.com, DisneyXD.com and ABCFamily.com – in late 2013. All sites will be fully responsive when the final elements of ABC.com, which began rolling out its redesign in January 2014, go live later this season.
