Black White Orange (BWO), an Indian brand licensing and consulting agency, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting and licensing for Netflix’s expansive show portfolio, including major international titles like Squid Game, Stranger Things, Brigerton, Rebel Moon, One Piece, Money Heist, and Indian Originals like Archies, amongst a host of others.
Black White Orange will establish and develop Netflix’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh and Nepal.
Black White Orange COO and co-founder Mitali Desai said, “Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favourite stories! Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going.”