Max rolled out its global ‘Raise Your Banners’ campaign in New York City, ahead of the…
Category: Merchandise
BBC Studios grows ‘Bluey’ licensing program
BBC Studios, distributor and licensor for the animated series Bluey, is expanding its licensing program with…
Yu-Gi-Oh! and Sanrio team up with McDonald’s for global Happy Meal promotion
Japanese anime, manga and trading card game franchise Yu-Gi-Oh! and lifestyle brand known for Hello Kitty, Sanrio,…
Viacom18 Consumer Products announces new merchandise collection
India’s Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18 has launched a Back to…
Dabur Herb’l joins hands with Disney to launch limited edition Star Wars pack
Toothpaste brand Dabur Herb’l Charcoal has collaborated with Disney to introduce a limited-edition Star Wars pack…
Aniplex of America expands L&M for ‘Demon Slayer’ franchise
Aniplex of America has expanded the Demon Slayer: Kimetsu no Yaiba franchise in 2024, introducing new…
Marvel characters to feature on Coca-Cola cans under new global campaign
The Walt Disney Company and Coca-Cola launched a collaboration Coca-Cola x Marvel: The Heroes featuring some…
‘Looney Tunes’ to feature on Olympics-themed products
Warner Bros. Discovery Global Consumer Products (WBDGCP) has announced its collaboration with the International Olympic Committee…
Star Wars ‘March to May the 4th’ event celebration begins in New York City
The Star Wars “March to May the 4th” campaign began 21 March in New York City,…
Bazooka Bubble Gum joins hands with DC to launch eight original digital comics
Bazooka Bubble Gum joins forces with DC to bring fans a series of eight original digital…
TK Maxx, Comic Relief, and Aardman unveil Red Nose Day collection supporting children’s causes
TK Maxx and Comic Relief have partnered with Aardman for their most cracking T-shirt and sweatshirt…