India shifts to a new socio-economic classification system; women education is a key definers of social capital

India’s market research industry body Market Research Society of India (MRSI) has adopted and implemented its latest Socio-economic…

Goafest’s Abby Awards governing council announced

The governing council for Goafest’s Abby Awards has been announced. Marking its 55th edition, the Abby…

Goafest 2024 to take place from 29 to 31 May

The 17th edition of advertising festival Goafest will take place from 29 to 31 May 2024 at the Grand…

McCann Worldgroup India wins Agency of the Year at EFFIE 2023

The Advertising Club hosted the latest edition of the Effie India Awards 2023 – the accolades…

Leo Burnett’s Rajdeepak Das urges gaming platforms to proactively engage with brands and agencies

In the ever changing and dynamic world of advertising, few individuals possess the ability to envision…

Four digital marketing mistakes to avoid

No one can deny the importance of digital marketing to succeed especially in this day and…

Year Ender: Viacom18 head of marketing – kids TV network Sonali Bhattacharya talks about Nickelodeon’s marketing campaigns and reveals their 2022 plans

While the pandemic disrupted various plans, the marketing teams had to adapt newer techniques in a…

Digital marketing during COVID: Brands on targeting kids and parents

The COVID-19 pandemic has not only disrupted the normal ways of life and working conditions, but…

Guest Column | It’s showtime for Brands, folks!

If there’s ever been a time to show what your brand is made of, it’s now.…

YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019

Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that…

Sony YAY! unites with leading NGOs across the country for a noiseless and pollution free Diwali 

With the third edition of their initiative ‘Pawsome Diwali’, the channel has teamed up with leading…