India’s market research industry body Market Research Society of India (MRSI) has adopted and implemented its latest Socio-economic…
Category: Marketing
Goafest’s Abby Awards governing council announced
The governing council for Goafest’s Abby Awards has been announced. Marking its 55th edition, the Abby…
Goafest 2024 to take place from 29 to 31 May
The 17th edition of advertising festival Goafest will take place from 29 to 31 May 2024 at the Grand…
McCann Worldgroup India wins Agency of the Year at EFFIE 2023
The Advertising Club hosted the latest edition of the Effie India Awards 2023 – the accolades…
Four digital marketing mistakes to avoid
No one can deny the importance of digital marketing to succeed especially in this day and…
Year Ender: Viacom18 head of marketing – kids TV network Sonali Bhattacharya talks about Nickelodeon’s marketing campaigns and reveals their 2022 plans
While the pandemic disrupted various plans, the marketing teams had to adapt newer techniques in a…
Guest Column | It’s showtime for Brands, folks!
If there’s ever been a time to show what your brand is made of, it’s now.…
YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019
Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that…
Sony YAY! unites with leading NGOs across the country for a noiseless and pollution free Diwali
With the third edition of their initiative ‘Pawsome Diwali’, the channel has teamed up with leading…