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Sony YAY! collaborates with Laviche Bath Essentials to bring co-branded bath soaps

Sony YAY! is home to some of the most beloved characters like Honey Bunny, with whom…

Year Ender: Indian kids’ broadcasters share their plans for 2022

With a bright New Year and a fond farewell to the old, the kids’ broadcasters welcome…

Year Ender: The year of recovery for kids’ broadcasters

With the pandemic impacting every aspect of business and life, 2021 has been the year of…

Sony Yay! channel ranks number one in kids’ genre

New Year celebrations have started early at Sony YAY! as the channel concludes the year with…

Year Ender: Viacom18 head of marketing – kids TV network Sonali Bhattacharya talks about Nickelodeon’s marketing campaigns and reveals their 2022 plans

While the pandemic disrupted various plans, the marketing teams had to adapt newer techniques in a…

Sony Pictures signs a merger deal with Zee Entertainment

Sony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) announced that they…

‘The Case’, an animated film about migrants and child rights, to debut on Rai’s TV channels

The Case, an animated film about migrations and children’s rights, debuts on Rai’s TV channels. It…

Television Ad Volumes continue to grow with 156 million seconds in November

Television Ad Volumes continue to showcase steady growth with 156 million seconds in November, three per…

Guest Column | Three trends that will be winners in 2022 to engage with kids

2021 was a mixed year of hope along with a challenge to create new benchmarks. With…

IN10 Media’s Gubbare to launch its first original animated series ‘Akki Jaanbaaz’

The IN10 Media Network’s kids channel, Gubbare, is set to intensify the competition in the genre…

Anniversary Cheers! Kid’s channel Sonic turns 10

It was on 19 December 2011 that Sonic, part of India’s leading kids’ entertainment franchise –…

‘Marvel’s Moon Girl and Devil Dinosaur’ animated series gets a summer 2022 release

Disney Channel has a big surprise for Marvel fans; the TV channel dropped a teaser of…