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ZeeQ, partners with Ditto TV

Now watch ZeeQ on Ditto TV, The channel is now accessible to viewers through internet enabled devices – mobile, personal computer and tablets

ZeeQ, India’s first edutainment channel announced its partnership with Ditto TV, to offer content on demand to online viewers. Ditto TV is India’s first over-the-top (OTT) TV distribution platform offering LIVE TV and On Demand Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. The tie up will enable young viewers to enjoy ZeeQ’s content on internet enabled devices on the go. The addition of ZeeQ to Ditto TV’s bouquet will bolster Ditto’s range of infotainment channels and the first channel especially for students.

Ditto TV is the latest offering from Zee New Media, the digital arm of Zee Entertainment Enterprises Ltd. With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering a seamless video viewing experience on a range of Internet-enabled devices. Along with India, Ditto TV is available in over 251 countries and prominently in the global markets of US, UK, UAE, New Zealand and Australia. Ditto TV currently hosts a total of 57 channels.

On the partnership between ZeeQ and Ditto TV, Subhadarshi Tripathy, Business Head of ZeeQ said, “At ZeeQ we aim to prepare students for the 21st century. Technology is driving how students learn today and as India’s pioneer edutainment channel ,this collaboration helps us to be accessible on yet another platform where our audience is connected”

Vishal Malhotra, Business Head – New Media at Zee Entertainment Enterprises Ltd said, “We, at Ditto TV, are always on the lookout for ways to enhance the value offering for our subscribers, and Endeavour to reach out to potential users looking out for fresh and quality content, while on-the-move. With parents increasingly gifting smart phones to children, channels such as ZeeQ have become an excellent tool for education and information in an exciting audio-visual format.” He added, “This new and distinctive addition brings to the table, the kind of variety and stimulation that we aim to provide to our existing as well as budding users.”

So far, Ditto TV has partnered for content with ZEE, Viacom18, Reliance Broadcast Network (RBNL) and TV Today Network. Another amongst industry firsts, Ditto TV offers features such as an elaborative electronic programme guide, a content recommendation engine and an elegant user interface, all of which will be integral to enhancing the user experience.

Through Ditto TV, now ZeeQ is available on leading application stores viz. Google Play (Android), iTunes and BlackBerry Application World. For Windows and MAC PCs, Ditto TV is available for direct download from www.dittotv.com. For Windows 8 the same can be downloaded from Microsoft Store.

 

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