The Zee Hindi Movie Cluster has launched a new channel, Action Cinema, on DD Free Dish. Action Cinema will be available on DD Free Dish channel no. 70.
Action Cinema will broadcast film starring actors like Sunny Deol, Ajay Devgn, Akshay Kumar, Sunil Shetty, Sanjay Dutt, Salman Khan, Allu Arjun, Jr. NTR, Mahesh Babu and Surya.
Zee Hindi Movies Cluster business head Ruchir Tiwari, said, “We are constantly striving to innovate and adapt to the evolving needs of our audience. Rural markets take the center stage with more than half of the TV movie viewership coming from the heartland. This move underscores our commitment to provide entertainment to millions of households in the rural market.”
Action Cinema currently has a library of over 250 titles.