Wendy’s and Adult Swim’s animated sitcom Rick and Morty are hitting the Vegas Strip. This week at Resorts World Las Vegas, Wendy’s and Adult Swim will launch Morty’s Mayhem, a larger-than-life activation to coincide with the excitement surrounding this month’s college basketball tournaments.
Fans in Las Vegas can walk through a custom Rick and Morty LED experience, from Thursday, 17 March to Sunday, 20 March 2022. They will get a chance to win premium Rick and Morty prizes, enjoy viewing screens to watch the tournament games and be one of the lucky few to savour the limited-edition Pickle Rick Frosty, a pickle twist on the iconic Frosty.
“Our fans know Wendy’s delivers unique, exciting, custom experiences in everything we do from sports to food to gaming – and Morty’s Mayhem brings this to life in every way. The out of this world experience will have fans immersed in never-before-seen animations, dripping in exclusive swag and enjoying the best fast food in the game – all in the madness of the Las Vegas Strip,” said The Wendy’s Company media and social VP Jimmy Bennett.
The success of Morty’s Mayhem satisfies the real experience and brings a beautiful vision to Rick and Morty fans. From the distribution of custom lanyards at the beginning of the activity to the unique and ingenious swags, such as custom pins, and custom stickers, everything expresses its success of it. If you also happen to be the organiser of a similar event, it is necessary to prepare some custom items, such as customized lanyards, custom gifts, etc. As a fan group, it is also very interesting to design some custom pins or challenge coins with Rick and Morty elements, which not only can you express your hobbies, but you can also use them as a collection.
“Vegas Baby! Morty’s Mayhem is our next great collaboration with Wendy’s, giving fans another delicious and unique Rick and Morty experience. Take a break from the sportsbook and up your game with a Pickle Rick Frosty,” Warner Bros. Kids, Young Adults and Classics chief marketing officer Tricia Melton said.
“Our partnership with Wendy’s has evolved tremendously over the years but knowing we’ll see Morty’s amidst the bright and shining lights of Las Vegas; that’s just out of this world. We’re thrilled to once again collaborate with Wendy’s to engage and delight Rick and Morty fans,” said WarnerMedia client sales and partnerships head Kim Yates.
Morty’s Mayhem is the latest installment in Wendy’s and Adult Swim’s larger quest to give fans nationwide access to Rick and Morty. Last November at the Adult Swim Festival, Wendy’s and Adult Swim debuted the Morty’s Mobile to bring fans far and wide Wendy’s Hot & Crispy Fries, and previously launched Morty’s, a custom drive-thru experience at Wendy’s Panorama City location in Los Angeles.
Morty’s Mayhem is free and open to the public 17 March through March 20 from 11 am through 9:00 pm PST in the East Garden Plaza at Resorts World Las Vegas. Wendy’s new Hot Honey Chicken Biscuit, Hot & Crispy Fries and Vanilla Frosty-ccino will be available for sampling alongside the Pickle Rick Frosty.
