Superheroes that save the day always drive fandom and stretch the power of imagination of young and curious minds. This holds even truer in today’s times! These adrenalized thrills and spills get further fuelled with the digital première of a new high-octane superhero series Blazing Teams on Voot Kids – India’s only multi-format platform dedicated exclusively for children. This boy skewed animation offering for a pre-teen audience, well-received internationally, is produced by China-based Alpha Group and animation studio Guangdong Alpha Animation and Culture.
Blazing Teams in this reimagined avatar transports the subscribers into the mystical world of Yo Kwon Do, a practice that brings the skills of the yo-yo together with martial arts. The torchbearers of these riveting adventures are a cool quartet of Parker Bates, Maddie Stone, Scott Hardy, Wilson Tisch who form the Blazing Team, mentored by the wise master Lao- Shi. These ordinary teens explore the extra-ordinary capabilities as the mystery of doomsday looms large over their hometown of Union City. The eternal question remains – Will the teen-turned heroes be able to illuminate the clouds of darkness that threaten their city and themselves?
Alpha Group VP International, Media, TV/VOD and CP Antoine Erligmann said, “We are thrilled to be partnering with Voot Kids/Viacom 18 on Blazing Teams, such an amazing brand which has as already an important track record internationally and will enjoy a wide marketing support in the Indian market to secure a successful launch plan.”
Speaking about the partnership, Voot Kids head of content Ashutosh Parekh said, “At Voot Kids, we have been successfully enthralling our young viewers with an unlimited dose of wholesome entertainment. With the addition of Blazing Team: Masters of Yo Kwon Do, we continue to focus on building a robust global content roster and further strengthen our position as India’s one-stop destination for favorite characters and entertainment for children, who are inherent digital natives. In fact, this has crossed the age barrier to have a far wider appeal, given this action-adventure fuelled animated series in its reimagine avatar captivates young viewers and instills a sense of power and responsibility in them. With a strong pulse on our consumer’s content insights and satiating the ever-increasing demand for kids’ content, bringing fresh stories and the best of characters on our platform is a natural progression to stay as strong category leaders, that both parents and children lean on.”
Voot Kids is the digital home to some of the world’s most loved characters with curated content as is its biggest strength spanning across video, audio stories, eBooks, and interactive quizzes, whilst maintaining its allegiance to meaningful screen time. In Blazing Team: Masters of Yo Kwon Do too, while the miscellany of martial arts and yo yo-yo tricks play on under the overarching trait of good vs evil holds across its initial 20 episodes in Hindi and English, it’s the subliminal undertones of teamwork and finding your own. A superpower that set the tone for riveting story arcs. 20 new episodes and an exciting watch and win the contest are all set to go live on Voot Kids from 26 January onwards, as an adjunct to its adding to its wide library of high popular action- adventure-based toons that make the preferred choice of for parents and kids. Viacom 18 has the license for Blazing Team’s consumer products and the toys are already in the market, and this content partnership was to have network leverage.