BIGFLIX to bring an immersive digital experience for the Indian audience through its unique interactive and social features
Mumbai, July 17th, 2012 – BIGFLIX, India’s most popular movie-on-demand service, is all set to launch Tom Hanks’ first animated series “Electric City” on 19th of July, 2012. BIGFLIX will bring Hanks’ vision and storytelling to India through this first of its kind 90-minute action-packed sci-fi adventure series which is divided in 20 episodes and is set in a futuristic society. The much anticipated series, produced in partnership with Playtone and Reliance Entertainment, is created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
“Electric City” is the first of its kind, clutter-breaking, global 360 digital project. “Electric City” features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (“Big Love,” “Grey Gardens”), Holland Taylor (“Two and a Half Men”), Ginnifer Goodwin (“Walk The Line,” “A Single Man,” “He’s Just Not That Into You”), Jason Antoon,Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others.
“Electric City” is an immersive and interactive digital experience that enhances the drama, mystery and intrigue and will be shown as a multi-part series on BIGFLIX! With this experience, users will watch exclusive behind-the-scenes footage, character back-stories, learn about the cast behind the character voices and also post reactions and commentary directly to Facebook and Twitter pages.
“It’s been great working with Reliance on a project so close to my heart. I’ve thoroughly enjoyed our relationship,” said Tom Hanks.
“’Electric City’ is an intense and thought-provoking series. We are proud to be partnering with Playtone to bring Tom Hanks’ vision to India on BIGFLIX for the first time,” said Manish Agarwal, CEO Reliance Entertainment Digital. “‘Electric City’ offers consumers a holistic digital experience which goes far beyond just an online video series. It is an absolute and interactive digital experience and our endeavor is to continue showcasing more global digital projects like these in the coming future.”
What is “Electric City”?
The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security. Yet under the veneer of order lies a world full of secrets and violence. Secret police, back-alley dealings, daring chases, and murder all find a home in the “Electric City.” Through the lens of a functioning, yet dystopian metropolis, “Electric City” touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more. The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other. Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction. Like good science fiction, “Electric City” raises provocative questions about our own way of life and value systems. Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing—and reflecting.
Playtone is Tom Hanks and Gary Goetzman’s film and television production company. Film releases include MAMMA MIA!, WHERE THE WILD THINGS ARE, LARRY CROWNE , CHARLIE WILSON’S WAR, THE POLAR EXPRESS, and MY BIG FAT GREEK WEDDING. Television credits include “Game Change,” the Emmy winning miniseries “The Pacific”, “John Adams” “Band of Brothers,” and the Emmy nominated HBO series “Big Love.”
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