Young fashion chain belonging to the Inditex group, Pull&Bear, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs collection, featuring the iconic little blue characters loved by several generations.
This men’s collection includes colourful t-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts, and caps. And it is now available from their online store worldwide. DeAPlaneta Entertainment coordinates the brand’s licensing program in Spain, Portugal, and Central and Eastern Europe.
The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for five–12-year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France. This new series combines comedy, adventure and action and will soon screen on national TV stations including RAI YOYO in Italy, KIKA in Germany, and Milkshake! on Channel 5 in the UK.
The Smurfs are about to launch a new line of toys with master toy license holder: Jazwares, in addition to new videogames, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.
About The Smurfs, the new TV series (52×11’ / 3D CGI): The Smurfs are adorable blue creatures with unique personalities and great values. They solve everyday problems with wisdom and teamwork. Their values of tolerance, friendship, fun and respect for nature are completely in line with current lifestyles. The characters also starred in the 17 Sustainable Development Goals UN campaign in defence of these values.
The Smurfs is a Peyo Productions and Dupuis Audiovisuel production, in co-production with KiKA, VRT and RTBF, with the participation of TF1, and with the participation of Wallimage (La Wallonie), Screen Flanders, BNPPFFF and with the support of the Belgian Government Tax Shelter and the participation of the CNC.
