Kids Entertainment company, TeamTO has collaborated with independent licensing agency, This is Iris, to unleash MIGHTY MIKE in the UK.
Mighty Mike, “the world’s most licenced pug” will now be launched in the UK with a prominent platform on both CITV and Boomerang channels.
Commenting on the partnership, This is Iris’ Sarah Lawrence said, “MIGHTY MIKE is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts. The characters’ incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on MIGHTY MIKE‘s potential and standout performance on CITV.”
The agreement follows a first publishing deal in Italy with high-end publishing outfit EDIZIONE PLAY PRESS, for sticker, colouring, magic colouring, and activity books, being sold in kiosks nationwide.
TeamTO VP of Marketing Patricia de Wilde added, “We are delighted to be working with the experienced and talented team at This Is Iris. With Lawrence’s uniquely creative and quality-driven approach to licensing, and great platforms on ITV & Boomerang, MIGHTY MIKE could not be in better hands. Add to that the series’ combination of subtle and sophisticated humor inspired by the daily life of pets and you have a perfect formula for success in the UK’s animal loving market.”
Other licensing agents taking MIGHTY MIKE across the globe include Surge Licensing (USA), France Télévisions (France), and Uyoung (China), supported by successful performances on Universal Kids (USA), CBC & Family Channel (Canada), Boomerang (EMEA, Asia Pacific, Latin America), France Télévisions, ABC (Australia), Super RTL (Germany), and Tencent (China), among many others.
“We are absolutely delighted with the performance of MIGHTY MIKE on CITV. It’s an outstanding comedy and clearly our audience agrees,” noted ITV senior programme acquisitions executive Darren Nartey.
MIGHTY MIKE features a refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets. Raccoons, turtles and Fluffy, the cat have a knack for showing up at the worst possible moment, dragging Mike into a series of outrageously funny twists and turns – making him miss yet another opportunity to impress Cindy, the neighbour’s elegant dog.
Turner Kids, Northern Europe programming director Sean Gorman stated, “MIGHTY MIKE has been one of our top performers on Boomerang since launch, both on air and on demand. The lively slapstick comedy is a joy to watch and perfectly complements the lovable classic cartoons in our existing portfolio.”
MIGHTY MIKE is an original TeamTO production with Canada’s Digital Dimension. TeamTO manages all licensing rights worldwide and TV distribution in France, Germany and China, while CAKE distributes the TV series in all other territories.
