On the heels of the successful stop motion workshop conducted recently by Vaibhav Studios in Nagpur, The Animation Society of India (TASI) is now giving students as well as professionals an incredible opportunity to understand and grasp the big picture of taking your animation content across to a wider audience through YouTube!
TASI has invited the YouTube India team to conduct a series of educational workshops called ‘YouTube 101’ for enthusiastic animators and film-makers, who want to create their own original content, publish it and build a career in it.
These day long interactive workshops will be held across the country. The first session in the series has been planned for Mumbai on 23 February and will be conducted by Bharat Zende, who is the Head of Online Partnerships, YouTube India & SE Asia, Gaurav Dobhal, Partner Acquisitions Manager India and SE Asia and Aanchal Bahadur. The speakers will shed light on vital facets of understanding the current media world (Old/New media & YouTube), how to monetize and market original content on YouTube, how to program the content, develop your own channel and build audience for your channel on YouTube and how to start on YouTube + Creating Content for YouTube.
SPEAKER PROFILES:
Bharat Zende
Head of Online Partnerships, YouTube India & SE Asia
Bharat Zende is the head of India’s online partner operations for YouTube. He manages online partnerships and acquisitions’ for original creators for YouTube in India and SouthEast Asia. Prior to joining YouTube, Bharat spent 3+ years at Star India (P) Ltd, where he was Regional Manager and was involved in Star India’s digital ad sales strategy and operations. He has worked in the Internet media space for a number of years, with some of India’s leading media companies, including The Times of India and NDTV. He has a strong background in digital advertising and monetizing entertainment content on internet and mobile space.
Bharat is a graduate from SIES College Mumbai and has a Master of Management studies specializing in Marketing from University of Mumbai. Bharat lives in Mumbai and operates out of Google’s Mumbai office.
Gaurav Dobhal
Partner Acquisitions Manager, India and SE Asia
Gaurav started his professional journey as an entrepreneur launching India’s first independent music platform Tempostand.com. After his start up journey he has worked across a range of media organizations from WPP to Times of India, leading digital marketing campaigns for clients like Ford, Intel, Panasonic and Dolby to name a few. He’s a believer in the power of the digital medium and is excited by the huge entrepreneurial opportunities it presents.
Aanchal Bahadur
Aanchal is a Bachelor of Commerce from Jesus and Mary College, Delhi University. She started her career at Google with AdWords and moved to YouTube last year. Aanchal is a new media enthusiast and is currently excited about working to develop more content genres for more choice on what to watch on YouTube in India. In her free time, she likes to read and write (anything and everything), listen to music, paint and thankfully, watch YouTube videos
With ‘YouTube 101’, TASI aims to help creators understand new media and all the intricacies of starting their own media venture on YouTube.
Speaking to Animationxpress.com’s Zeenia Boatwala about YouTube 101, Akshata Udiaver, Honorary Secretary, TASI, informs, “We had been in talks with Bharat for a long time to do a series with aspiring animators in India, especially after the enthusiastic response to his talk at Anifest India 2012. YouTube provides a brilliant platform for any original content creator to showcase his or her work, reach a global audience, do this all for free and at the same time, if one’s content is good and appreciated, let the content earn money for you too! Digital media is the way to go. This is certainly an opportunity not to be missed by any creative person wanting to reach out to the world.”
There is no registration fee for this workshop, but entry is limited to existing TASI members only. Those eager to participate in this workshop but are not members can contact TASI and take up a membership with them. One also needs to have a YouTube channel and be committed to completing the assignments given during the course of the session. Students will receive a certificate from YouTube and will be eligible for a reward program based on their project/practical work.
For more information on registration, visit http://www.tasionline.org/2013/02/youtube-101-mumbai/
