The Fixies were chosen as a mascot of the Russian Pavilion at the World
Exhibition Expo-2020. The mascot will be presented as a part of the big presentation of the Russian Pavilion on 8-9 April 2021 in Dubai at the Russia Creates conference. In addition, animated feature The Fixies vs. Crabots will be released theatrically in the UAE and Saudi Arabia on 21 January.
EXPO-2020 exhibition will be held in Dubai (UAE) from 1 October 2021 to
31 March 2022 and will be one of the largest in history. The subject of the
World Exhibition is Connecting Minds, Creating the Future.
The professional jury, which included the chairman of the union of designers of Russia Vitaly Stavitsky, the president of the association of branding agencies of Russia Oleg Beriev, journalist Sergey Gordeev, an artist, sculptor and designer Alexander Frolov, director of the Russian Pavilion Alexander Getman, manager department of tourism and commerce marketing of Dubai for Russia and CIS Daria Chumachenko, deputy director of department of state regulation of foreign trade of Ministry of industry and trade of the Russian Federation Konstantin Kim, awarded first place to the characters of one of the beloved animated series The Fixies. The competition was held on the official site of Collective Arts.
“We are very happy that the characters of the series The Fixies will become
mascots of the Russian Pavilion at the World Exhibition Expo 2020 in Dubai.
Our animation project has already become genuinely international, and its
subjects, which are technology, science, and the structure of the environment, are close and understandable to audiences around the world.
The Fixies has already gained popularity in Asia, and with the help of the exhibition we expect to repeat the success in the Middle East. We already have such an example, because in 2010, the Russian Pavilion at Expo-2010 in Shanghai was represented by the characters of the animated series Kikoriki,” Riki Group general producer Julia Nikolaeva, commented on the triumph.
Alexey Gruzdev, general commissioner of the Russian Pavilion, deputy
minister of industry and trade of the Russian Federation: The theme of the
Russian Pavilion is Creative Mind: Defining the Future. Therefore, one of our priorities at Expo 2020 in Dubai is to show the world the creative potential of Russia. And the chosen mascot is one of its successful examples.”
The year 2021 kicks off for the project with a highly anticipated theatrical
release on the territory. Starting from 21 January 21, viewers in the UAE and Saudi Arabia will be able to see The Fixies vs. Crabots. International sales are handled by Central Partnership (part of Gazprom Media Holding).
As for the series, the Fixies season 1 and 2 have been launched on Bostan app, operated by Mina Mobile. This free application is one of the parents; favorite online resource for kids’ entertainment and education in MENA and will make The Fixies series available for Arabic speakers.