As the new season of Rick and Morty unleashes around the world, fans have turned out in droves to celebrate Adult Swim’s Emmy(R) award-winning animated comedy. Beginning today, fans in the U.S. and select global territories will be able to stream the season six premiere episode Solaricks via Adult Swim’s YouTube channel HERE until 27 September.
Viewership in the U.S. continues to grow since the 4 September premiere. After only three days post-premiere, the first episode of season six of Rick and Morty saw +57 per cent growth in delivery with delayed viewing three days after its premiere, bringing its overall delivery to 1,033,000 viewers.
The premiere episode saw similar gains across key adult viewers, with Adults 18-24 up +55 per cent (90K), 18-34 +60 per cent (335K), 18-49 up +65 per cent (713K), and 25-54 +65 per cent (731K). These delayed viewing gains skewed slightly higher with males, but even female audiences grew by almost +50 per cent.
Focusing on total day for Sunday, 4 September, across all cable, the Rick and Morty premiere maintained its #1 watched for the day claim among young adults 18-24 and 18-34, while trailing in second behind HBO Prime’s linear premiere play of House of the Dragon among adults 18-49. Among adults 25-54, Rick and Morty was in the top five telecasts (#4) of the day, excluding sports programming.
Debuting in 112 countries in 38 languages, Rick and Morty also captured substantial international viewership. Rick and Morty has been the best performing animated show on HBO Max in Europe since the platform launched. The series is also in the top 10 best performing series on HBO Max in Europe in 2022. HBO Max in Latin America reported a Rick and Morty viewership growth of over 500 per cent in the week following the debut of the season six premiere episode on the service.
Adult Swim and Cartoon Network president Michael Ouweleen said, “It’s so satisfying to see people around the world showing up, literally in person this time, for this new season of Rick and Morty, It speaks volumes about the talent and care that go into making this amazing series.”
Warner Bros. Discovery Kids, young adults and classics group chief marketing officer Tricia Melton said, “It’s absolutely electrifying to the witness the Rick and Morty fan community from different countries around the world coming together to celebrate this series. We knew the power of the Rick and Morty fandom, but it’s still nothing short of astounding to find how many fans took the time to visit one of our 14 custom builds in person, or to follow the adventure online.”
New episodes of Rick and Morty debuts in the U.S. on Sundays at 11 pm ET/PT on Adult Swim.
