Mumbai Indians has partnered with Post Office to create an animated film.
The journey of a cricket ball drives the concept of this animated film. It encapsulates the raw emotions and the obsession of the die-hard “Paltan” as the ball travels from iconic Mumbai locations, offering a nostalgic glimpse of the city’s authentic and unique flavour, and establishing what it means to be a Mumbai Indians fan. The journey concludes at the beloved Wankhede stadium on match day, ending in a vivid celebration. The fast-paced, rhythmic narrative perfectly captures the energy and excitement of the city and its people for their team – The Mumbai Indians!
Post Office Studios specialises in creating design driven, tech-enabled, immersive content for brands, and in setting new benchmarks with every campaign that they undertake. The studio’s creative director Kushal Bhor said, “The client wanted a highly engaging, fast paced and upbeat content piece that encapsulates the emotions of the die-hard MI fans while also keeping it authentic and relatable to Mumbaikars. We came up with the tagline “#KarTaiyaari, phir ek baari” (“get ready one more time”) and it was a fun ride from pitch to play! We collaborated with RAPBOSS to create this foot-tapping piece and used 2D and cel animation to bring the video to life.”
For Mumbai Indians, the studio tapped into the innate feeling of pride of being a Mumbaikar and invoked a sense of belonging for the fandom over a shared passion for cricket and love for the maximum city.
Post Office is the immersive content studio of Kulfi Collective.
