POGO, the kids’ entertainment channel, recently added another feather to its cap. Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category “Best School Contact Program” at the Event & Entertainment Management Association (EEMA) Awards 2013.
This 2 months long SCP gave young school children a unique opportunity to learn basic self-defense techniques to protect themselves and those around them. POGO aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’.
The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. Fountainhead Entertainment was the event agency behind conducting this successful event. In addition, special self-defense themed promos featuring Chhota Bheem were aired on POGO.
Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School Contact Programs of Cartoon Network and POGO have been a proud tradition at Turner. To be recognized and awarded by the industry for one of them is not only gratifying but also encouraging. Fountainhead Entertainment has been a long-standing partner on many successful and innovative initiatives.”
EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2013 was the fifth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ‘Best School Contact Program’ category, the initiative competed against not only brands in kids/broadcast but the across the various brand categories in India.
