Spanish preschool animation series, Pocoyo has garnered 5.5 billion views in 2020 on YouTube, enabling it to grow 70 per cent.
Nearly a million hours of Pocoyo content was consumed last year only through this channel and the consumption increased notably during lockdown, with April registering a record 540 million views, although this upwards trend remained constant throughout the year. The Spanish animation series also gathered 26 billion playbacks on the video platform.
Pocoyo has been a faithful ally of many families all over the world in these past months, both through educational content and videos on coronavirus prevention adapted to pre-kindergarten audiences.
In addition to an increased number of playbacks, last year witnessed a trebling of views on Pocoyo’s official channels compared to 2019, reaching nearly a million hours of content played. The number of subscribers also grew by 7.5 million, reaching 26.3 million.
These figures have made Pocoyo into one of the world’s most influential brands for children on digital media, with more than 26 billion views.
Created by Zinkia Entertainment, within 15 years of its debut, Pocoyo has been aired in 150 countries worldwide. It is also available on 40 VoD platforms. The animated series features on 53 apps which have registered more than 64 million downloads, and millions of toys, books, textiles and other products have been sold under the Pocoyo license.
Zinkia general manager and series producer Víctor M. López stated, “The change in strategy adopted around the brand is starting to bear fruit. We are growing strongly on YouTube and other digital media, but our presence on TV and platforms is also increasing. The strategy for toys and licences, as well as our international expansion have placed us in an ideal situation to relaunch the brand.”
Zinkia is also working on other digital channels, such as Instagram and Facebook (where it has more than two million fans), and has recently debuted on TikTok, backed by an increase in Pocoyo content consumption by the first generation of children who grew up with the character and today is between 15 and 19 years old.
