MIPCOM announced the nominations for the second annual Mobile TV Screenings & Awards. Twenty three nominations and ten special mentions will be presented during MIPCOM and the winners will be announced in a special Screenings and Awards Ceremony to be held in the Palais des Festivals, Cannes on 11 October ’06.
Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the Mobile Screenings & Awards 2006 brought in a record number of 290 entries from 34 countries, a 30% increase in submissions from 2005.
For the second year running the competition recognises innovation and creativity in new mobile entertainment concepts and formats especially related to audiovisual TV and Film content.
Paul Johnson, Director of Reed MIDEM’s Television Division, commented, “Mobile TV represents a growing opportunity for the audiovisual content industry. MIPCOM is proud to take an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film.”
“The competition has attracted an even wider variety of genres, and new approaches from both existing well known entertainment companies as well as new ones,” said Ferhan Cook, Head of the Pre-selection Jury and President of London based Any Screen Productions. “It is clear that the world’s creative community is hard at work, innovating new formats for the mobile medium.”
The twenty three nominated entries are to be screened and judged by the Mobile TV Awards Jury at MIPCOM from each of the following five categories: Best Original Made-for-Mobile Film or Video Content; Best Repurposed Content from Existing Film or TV Property; Best Made-for-Mobile TV Channel; Best Format for Interactive Mobile TV and Best Mobile format for User-Generated Content.
In addition to these five categories, there will also be The Orange Grand Prize for Innovation and a special recognition mention for the Best Digital Multimedia Broadcasting (DMB) projects.
The Mobile TV Screenings & Awards are a part of the Mobile TV focus on Wednesday 11th October at MIPCOM. Included in the programme are a number of conferences focusing on the distribution, marketing and creation of audiovisual mobile content; including keynote addresses by Sanjiv Ahuja, CEO Orange and George Bodenheimer, President, ESPN and ABC Sports co-Chairman, Disney Media Networks.
