On the occasion of World Environment Day 2022, Nickelodeon has joined forced with the United Nations in India for a flagship campaign.
Everyone everywhere can help create a more sustainable planet. With the intent to save our Mother Earth from the global environmental crises, the kids broadcaster along with the United Nations in India will raise awareness on ways to reduce carbon footprint and emphasise on the importance of protecting the only planet we call home. The noteworthy campaign aims to highlight the need to reset the balance with nature through individual actions and reduce our carbon footprint.
As a part of this campaign, Nickelodeon’s creative communication will deliver the fundamental message of collective climate action with an emphasis on Yeh Planet Hum Sabka Ghar Hai. Watching Nicktoons has been one of the daily habits and an integral part of every kid’s life. Nickelodeon with the help of Nicktoons, will also be leveraging the UN’s existing school network in India to amplify the Act Now program, online as well as offline.
Through two inspiring stories, Nickelodeon’s Nicktoons bring alive the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled Kaagaz Ka Ghar, throws light on human-wildlife conflict while the second story Paani Ka Ghar emphasises on marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.
Speaking on the association, Viacom18 hindi mass entertainment and kids TV Network Nina Elavia Jaipuria said, “Nickelodeon has always focused on empowering kids in the most meaningful ways through innovative initiatives. With a strong belief that these dynamic young minds are the true change agents of society, we felt it is crucial for kids to understand the importance of a greener future. We are very proud to join hands with the United Nations on World Environment Day. With the might of our franchise and our adorable Nicktoons we will bring alive the message of #OnlyOneEarth to as many kids and parents as possible”
Commending the initiative, UN resident coordinator in India Shombi Sharp said, “This World Environment Day, the UN in India is excited to launch a partnership with Nickelodeon, empowering and inspiring children to become climate champions from an early age. The entertainment industry has the power to influence the largest youth generation in history for positive change. Through this partnership, we hope to give a platform to creative young minds to be the drivers of climate action and tackle the triple planetary crisis. When children lead, families and societies follow, and when India leads the world succeeds.”
To further amplify the initiative far and wide, Nickelodeon is undertaking an innovative campaign by initiating a consumer-engagement activity across malls in Mumbai and Delhi to signify the importance of making the planet greener. In addition to this, the campaign will create engagement across social media to motivate kids to take up a green heart pledge and adopt different ways to address climate change. The campaign is being brought to fruition through interactive influencer marketing, social and digital activities.