Europe-based independent animation studio and IP developer Millimages has announced the launch of a second season for its Molang YouTuber series.
Season two (20 x 14’) will build on the success of the first series with the completely novel addition of an English-speaking Molang.
Molang and side-kick co-host Piu Piu will now speak English, a distinguishing feature of the six seasons of the Molang TV series is that the characters were dialogue-free, only conversing in their own made-up language – Molanguese, while the first Youtuber season was in Molanguese subtitled in English. By contrast, the upcoming Molang YouTuber season two will launch in English, broadening the existing target audience and increasing storyline opportunities.
Digital content strategy head Kévin Maintrot said, “The dialogue-free series was big advantage for TV worldwide sales. But speaking characters will open all sorts of options for us to expand the Molang universe, solidify our characters’ status of virtual influencers and reach older audiences than the TV series, as we already did on social media like TikTok and Instagram.”
First launched in June 2023, Molang YouTuber was a concept featuring animated characters interacting just like human content creators do, in popular video concepts like Reacts, Gaming, ASMR, and various challenges. The channel published new episodes every Sunday, now totalling over 200 videos thanks to additional compilations and shorts; and has racked up 230K subscribers and 35M views. In March 2024 alone, in between seasons when there were no new videos to promote the channel, Molang YouTuber still gained 6M views.
Production on season two has started in Millimages’ studio in Paris, with a 20-person animation team. The new season will be completed by 10 additional exclusive episodes of a capsule concept titled Molang’s Kindness Club, inspired by the current trend of filmed podcasts. Molang and Piu Piu will be talking to lots of guest stars to discuss subjects such as mental health, cyberbullying or finding your creativity.
The first episode of season two is set to air on Molang’s dedicated channel the first week of June 2024.
General director Adrien Moretto added “Producing for our own YouTube channel, essentially becoming our own broadcaster, has allowed us to understand exactly what our audiences want and what they connect to. Given its success, we trust that broadcasters will also recognize the potential of the series for their own networks, and we are open to discuss international distribution of season 1 (20×12’).”
This launch follows the exciting partnership announcement with NY-based Player 2 to develop Molang video games and digital entertainment integrating the character’s signature traits of kindness, empathy and friendship.