With the aim to make India as the content hub of the world, the Indian government, through the ministry of information and broadcasting (MIB) and the ministry of commerce, has put its might behind India’s presence at MIPCOM in Cannes. Compared to its last presence in 2019, this year, the Indian pavilion under the Services Export Promotion Council (SEPC) has grown twofold and MIB, Government of India joint secretary Senthil Rajan has flown down to strengthen the country’s global partnerships.
Joining him are members of the SEPC who have put together the pavilion which will witness a massive participation of almost 80 companies who shall be making use of the meeting place. The companies include right from animation studios, production houses, to distributors, broadcasters, OTT platforms and more. Additionally, there are two sessions at MIPCOM to familiarise international M&E executives and professionals about the regulatory developments and how the Indian content industry has evolved over the past three years.
With the intent to make India the content hub at MIPCOM, they will also be launching a logo in this regard. On 18th October, there’s going to be networking and snacks at the pavilion so do drop by and get to interact with the who’s who of the Indian industry.
