Maya Digital Studios new animation series VIR – The Robot Boy on Hungama TV has become the Best Show Launch of 2013. With 350 TVTs, VIR has also garnered more viewership than most of the renowned shows on television in the same slot, like ChhotaBheem(Pogo), Tarak Mehta kaUltaChasma (SAB) and CID (Sony).
(Source: TAM I TG: CS 4-14 ABC I MKT: HSM I Data period: 9th Nov’13, Sat 11:28 – 11:52 Hrs)
“It feels very good to know that kids are liking our new series VIR so much. We had conceptualized the character of VIR keeping the new generation of kids in mind. Today’s kids love technology, which is why we decided that VIR should be a robot with human like qualities. VIR is an edutaining character if I may say so. He will entertain the kids while educating them and making them more aware on how to be compassionate, helpful yet being street smart”, said Ketan Mehta, Chairman & Managing Director, Maya Digital Studios. “This success is very inspiring to achieve our mission of creating more Indian animated content”, he further added.
In line with the new look and proposition of HungamaMachayaKya, Hungama TVpremiered the brand new series, VIR- The Robot Boy on 9th November at 11:30 am. Conceptualized and created by Maya Digital Studios, VIR is a weekly-animated comedy/adventure series set in the desi heartland of India. It is a heartwarming story of a robot with human like qualities and a unique blend of emotions and superhuman abilities. The series follows his humorous escapades as he manages to save through his quick thinking and a wide array of robotic abilities, along with his closest friends – Chulbul the pet Donkey, 8 year old Imli and Gintu, his magical Djinn.VIR is naughty yet intelligent, funny yet compassionate, playful yet helpful and street smart yet has a golden heart, all of which define the kids of today.