For the 5th consecutive year, Nick will be participating in the Standard Chartered Mumbai Marathon on January 15th, 2012. Nick believes that it is essential for all kids to live a healthy active life and their participation in the Mumbai marathon only reiterates this belief. In addition, to motivate kids to go out and run, their favorite Nicktoon, Keymon Ache, will be running along with them.
Like every year, Nick India participates in the Dream Run, and is supporting the NGO,Population Services International (PSI), a leading non-profit social marketing organization, based in Washington. The mission is to deliver affordable and accessible health products and to design innovative behaviour change communications that enable low-income and vulnerable people to lead healthy lives.
Nina Elavia Jaipuria, Executive Vice President & General Manager, Nickelodeon India said, “At Nick, our philosophy is to make sure that each and every child is happy and physically active. Keymon Ache is one of the most loved Nick characters and has a great influence on kids. Hence, we are hoping that he will help us in inspiring kids to lead a healthy active life. This year we support PSI and it is our step towards making a significant difference to the society.”
Nick India strives to promote the thought of a fit and energetic lifestyle for kids. It has pioneered movements like Let’s Just Play to promote this initiative, in the past. Nick believes a healthy mind and body is the key to a child’s overall development.
So run along with your favorite Nicktoon as he participates in the Standard Chartered Mumbai Marathon on January 15, 2012.