Based on the highly successful franchise, Cartoon Network India will join the worldwide roll-out of this new series on November 26, 5pm
One kid, all kinds of superhero. That’s our Ben Tennyson, and he’s coming to Cartoon Network India in an all-new series, Ben 10: Omniverse, starting November 26, 2012, every Monday to Friday at 5pm.
For the first time in its history, Cartoon Network territories covering over 178 countries and 27 languages will premiere a series closely together with a coordinated global campaign that began in the United States in September.
In this new series, beating the bad guys is just part of the superhero gig. With a little help from his new, by-the-book partner, Rook, Ben explores the quirkier side of things in the alien underground and discovers enemies from his past looking for a rematch; all while a mysterious hunter is hot on his trail. With new aliens at his disposal and a brand new lease on life, Ben 10 is back and more fun than ever. Ben 10: Omniverse is the latest original series from Cartoon Network Studios.
Krishna Desai, Director Content South Asia, Turner International India Pvt. Ltd. said, “Ben 10 is Cartoon Network’s most successful original global franchise that has transcended geographical borders and has grown beyond television to become one of kids’ most celebrated brands. Ben 10: Omniverse has received a phenomenal response globally and we are very optimistic about its success in India as well. The 360 degree promotional strategy is sure to boost the excitement and buzz around the launch of this latest series.”
The launch of Ben 10: Omniverse in India has been coincided with the launch of an on-air contest, online games and retail products to give kids a truly immersive and enthralling experience. Kids can win exclusive Bicycles and Ben 10 Figurines by participating in the ‘Ben 10: Omniverse Activated’ contest! All they have to do is tune-in to the new series every Monday to Friday at 5pm and send their answers to the questions asked via SMS: BEN (space) (your Answer) to 58888.
Kids can also engage themselves on CartoonNetworkIndia.com which has a dedicated microsite on Ben 10: Omniverse featuring exciting games, videos, fun facts, wallpapers, etc.
Coinciding with the launch of the Ben 10: Omniverse series, Cartoon Network Enterprises, the licensing and merchandising arm of Cartoon Network, is launching six Ben 10 Comics in partnership with Penguin Books this November. For the first time ever, these action-packed comics feature all three of Ben’s avatars (Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien) under one title. To increase the excitement, the comics will feature a contest that will give kids a chance to win exclusive Ben 10 Omniverse prizes. Kids can also double up their chances of winning goodies by participating in the Ben 10: Omniverse code-breaking contest conducted in the November issue of the Ben 10 Magazine. Ben 10 Comics and Ben 10 Magazine are now available in retail stores such as Landmark, Crossword, Time Out, Big Bazaar and at individual book stores across India for Rs. 75 and Rs. 60 respectively.
