Domestic toy manufacturer Funskool announced that it has acquired the license to manufacture and distribute the popular action figure, Chhota Bheem, and the other seven characters from the famous cartoon animation series. Funskool has obtained the license to launch the series of action figures from Green Gold Licensing and Merchandising India Private Limited in India.
In a statement, Funskool said Chhota Bheem has always struck a chord with Indian children, and Funskool, through the manufacturing of the Chhota Bheem and friends action figures has once again proved that India is moving towards being “Atma Nirbhar” in the manufacturing of quality toys.
“We are excited to add Chhota Bheem to our well established manufacturing and distribution capabilities. Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products,” Funskool India Ltd. CEO R Jeswant said.
Green Gold Animation Private Limited executive director and COO Samir Jain said, “When it comes to manufacturing high quality and toxin free toys for children, there is no substitute for Funskool in India. We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and other seven action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem action figures will reach every child in the country.”