Fred Rogers Productions launches new initiative named Writers’ Neighborhood

Children’s media organisation Fred Rogers Productions has formed the Writers’ Neighborhood, a five-year initiative focused on identifying and supporting new and emerging writers from underrepresented racial groups as they build careers in children’s media.

The eight-week program aims to help hone the skills and broaden the experience of talented creatives who better represent the increasingly diverse audience for the company’s own hit series like Daniel Tiger’s Neighborhood, Alma’s Way, and Donkey Hodie, as well as that of the broader children’s media industry. In the wake of its successful pilot in fall 2022, the company will accept applications for the program’s second cohort from 1 to 15 May. 

Fred Rogers Productions chief creative officer Ellen Doherty said, “Many writers in children’s media are freelancers, so we designed the Writers’ Neighborhood with a dual focus of developing your craft and building your career. Knowing how to write a good story or develop engaging characters is a completely different skill set from finding work, asking for and understanding feedback, or cultivating relationships, and we want to help our fellows gain experience on all fronts.”

The Fred Rogers Productions Writers’ Neighborhood will welcome eight fellows per cohort as they learn to be intentional in their writing process, determine context for a series when they are not on a production staff, and interpret and take notes, among other important skills, including how to find and secure jobs in the field.

Beyond the eight-week program, Fred Rogers Productions will offer additional mentorship connections and opportunities to engage in industry activities and events. Many of the fellows who participated in last year’s pilot program are now writing episodes for series currently in production at the conpany.

The company – which is behind multiple Emmy-winning PBS KIDS series – will host an application information webinar on 27 April, 2023 details for which can be found on LinkedIn. The Writers’ Neighborhood is open to individuals ages 21 and older as of the entry date. Other eligibility requirements include:

  • Must be a citizen or permanent resident of the United States
  • Have not had extensive media writing experience such as having written more than four episodes for a United States-based network or cable scripted/narrative series
  • Identify with an underrepresented racial group (Asian, Pacific Islander, Black, Hispanic/Latinx, Native American/Indigenous, Middle Eastern/North African, or multiracial).

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