Popstar Dua Lipa has launched her latest music video, Hallucinate as the fourth single from Future Nostalgia, her second studio album.
The video is a retro-fusion animated trip crafted for the single. Inspired by the disco aesthetic of Studio 54 in the ‘70s and cartoons from multiple iconic eras, the video is an animation spectacle.
Directed by The Mill’s Lisha Tan, who is well known for her illustration and animation style, the film is packed with fun characters, including an animated version of Dua Lipa. Additional animation has been done by Titmouse.
In an interview with a media portal, The Mill exec producer Elizabeth Newman commented, “We were thrilled to collaborate with an artist as creative and celebrated as Dua Lipa! The collaboration with Dua herself and her team was so exciting — getting to visualize and bring to life all of the various ideas was such a creatively fulfilling experience all around.”
The project makes sense as animation during a global pandemic and took place via global lockdown and was completed entirely in isolation during the covid-19 pandemic quarantine.
