After a roller-coaster 2020 that saw Discovery Kids amass 35 to 40 per cent growth in viewership (as per BARC data) during the pandemic imposed lockdown, the kids broadcaster is all set to entertain kids with a power-packed 2021!
The channel is going to dish out new stories centering around new themes, fresh episodes and blockbuster tele-movies around its most popular IP, Little Singham and the funny Fukrey Boyzzz.
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To celebrate the colourful festival of Lohri today, 13 January, Discovery Kids will premiere a brand new tele movie, Lohri Aayi Khushiyan Layi on 14 January at 11:30 am. This falls under the theme of Little Singham’s Republic Day Special – ‘Sare Jahan Se Accha’ starting today until 26 January.
Commenting on the new developments, Discovery Kids head Uttam Pal Singh told Animation Xpress, “Year 2021 is full of hope and newness. Discovery Kids aims to keep all the young ones excited and entertained this new year with special episodes and new blockbusters of their favourite characters – Little Singham and Fukrey Boyzzz. It is very crucial to make the kids understand the importance of every festival celebrated in our country and raise the awareness and appreciation. Hence, we are starting with our India focused ‘Sare Jahan Se Accha’ theme premiere for 2021. Little Singham and his friends visit Punjab and become part of the Lohri celebration in Lohri Aayi Khushiyan Layi. Hell breaks loose when the place comes under locust attack and Little Singham along with his friends swing into action to help save the day.”
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The kids channel also took to their social media handles to extend heartfelt thanks and gratitude to the unconditional sacrifices and contributions of farmers on the occasion of Lohri with #ThankYouFarmers.
In late December 2020, Singh revealed to us that the channel is more focused on expanding these animated properties and “have their hands full with Little Singham and Fukrey Boyzzz,” and is not immediately looking to launch any new IP anytime soon.
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