Chennai, Bengaluru, and Mumbai have won an online voting contest for the PVR Inox early access show of Despicable Me 4. Over 25,000 fans voted, and these three cities got the most votes. They will be able to enjoy an exclusive early screening on 30 June 2024.
Starting today, 26 June, movie lovers in the three cities can secure tickets for this early-access show. To commemorate this victory, PVR Inox is offering additional perks for moviegoers in the winning cities. Every ticket holder for the early access show will receive a complimentary popcorn tub, additionally, a select group of lucky attendees will be randomly chosen to win exclusive Despicable Me 4 merchandise, taking home a memento of this event.
PVR Inox revenue and operations CEO Gautam Dutta said, “With the Early Access Show, we’re putting the power back in the hands of our audience. This isn’t just a movie screening; it’s a celebration of the magic of cinema and the immense love for the Despicable Me franchise!”
Through real-time polling on the PVR and Inox apps and websites, fans actively influenced which cities received early screenings for select films. This approach caters directly to movie lovers’ desires by giving them a say in the release schedule and generating pre-release buzz for the film itself.
The Despicable Me franchise holds the title of the highest-grossing animated film franchise of all time, solidifying its place among the top 15 highest-grossing film franchises overall and one of the highest-grossing media franchises ever. The secret to its success lies in its blend of heartwarming moments, side-splitting humour, and a cast of unforgettable characters, including the ever-popular Minions, that have captivated audiences worldwide.
Despicable Me 4 serves as the anticipated sequel to Despicable Me 3 (2017), marking the fourth instalment in the main series and the sixth film overall.
The synopsis of the film reads:
After narrowly escaping incarceration, the villainous Maxime Le Mal and his accomplice, Valentina, seek revenge on Gru and his family, including his newborn son, Gru Jr. This looming threat forces Gru to relocate his family for their safety. In their new neighbourhood, they encounter the Prescotts and their daughter, Poppy. Gru and his mischievous Minions form an unexpected alliance with Poppy to counter the formidable duo of Maxime and Valentina.Despicable Me 4 is set to release on 3 July in USA.
