WarnerMedia’s kids’ entertainment channel, Cartoon Network, is ushering in the holiday season for its fans with its ‘Best Summer Ever campaign’. From May till 27 June, the channel will transform homes into the ultimate destinations for exciting adventures with the entire family.
The campaign will also serve popular favourite shows including ‘Grizzy and the Lemmings’, ‘Tom and Jerry’, and ‘Bandbudh Aur Budbak’ everyday between 8 am and 10 am, only on Cartoon Network.
Launching the microsite, Cartoon Network will bring over 150 home-based activities across five themes that will entertain and regale kids, within the comfort and safety of their homes. With a little bit of imagination and some help from their parents, kids will watch every corner of their homes turn into the playful spaces they see on their favourite shows.
Powered by Rasna, Best Summer Ever will offer a volley of activities designed around the best-loved franchises including We Bare Bears, Tom and Jerry, Looney Tunes, Teen Titans Go! and Ben10. The engaging activities will be spread across multiple pillars while corresponding to special corners of the home, on the microsite. Kids can enjoy the greatest musical performance of all time in the shower ‘Toon Tunes Valley’ or get inspired by the most fabulous dance routine in the living room ‘Gymsville’.
The fun themes include:
- Play: Craft Creek with ‘Looney Tunes’ – Nothing spells more satisfaction than indulging in your own creation! From show-themed food recipes to DIY craft activities, there’s no time to chill or even go ‘What’s Up Doc?’
- Music: Toon Tunes Valley with ‘We Bare Bears’–Grab your hairbrush and be confident like Ice Bear as you hone your vocals with notable Cartoon Network tunes.
- Movement: Gymsville with ‘Tom and Jerry’ – Ever wonder how Tom never gets tired of a mouse hunt? We’re spilling the cheese on Tom’s secret set of Cartoon Network workout videos so you can start training for the home adventures ahead!
- Explore: Toonsplorer Island with ‘Teen Titans Go!’- From drawing, colouring, solving, decorating, even upgrading your mobile devices with wallpapers of your favourite toons, let’s add some fizzle to your virtual life.
- Games: ArcadeTown with ‘Ben10’ – Have an intergalactic time playing different games with your fave toons online.
Speaking on the launch, Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “With the current challenging times, we understand the worry and the unease that comes with it for homebound kids. Cartoon Network has developed Best Summer Ever, a regional campaign for kids to enjoy their summer holidays in a unique way, keeping them engaged and entertained within the safety and comfort of their homes, with their families. Our fans can unwind with a fun mix of activities across ‘pillars’ like Music, Play, Explore, Games, and Movement, with the company of their favourite toons. Designed to spark curiosity and participation, and packed with the most-loved shows such as ‘Looney Tunes’, and ‘Tom and Jerry’, we are making sure this is a summer of endless home adventures for our little fans.”
To encourage families and kids to engage in as many activities as they can on the microsite, Cartoon Network will also introduce digital contests and challenges. The most actively participating kids will stand to win exciting goodies from the brand. Add that to chock full of summer-themed recipes, crafts, sing-alongs, watch parties, and much, much more.
