In an interesting sign of how accessible online video is becoming, a deal-of-the-day site is now offering buyers a custom animated video.
The deal, from Bode Animation, is for a 60-second video for $250.
There are more than 100 startups to choose from like 3to30.com, Reachxtend, Natbooks,Prevu, TutorZ, etc. based on Education, E-commerce, iPad, iPhone, android apps, Web Apps, Insurance, Travel, Marketing and Social Media. Most of these startups are of about 60 to 90 seconds.
Bode Animation is a part of Bode Solutions, a software services company based in Coimbatore, India helping clients in Web Development, Mobile & Social Apps creation, Cloud computing services.
Leading the team are Loganathan.K, Head of Bode Animation and Malarkodi Raj ,CEO of Bode solutions, As the animation head, Loganathan is focused on client relationship, improve the customer experience and achieve the Bode Animation goal.
Elaborating more on this concept, Loganathan.K, Head of Bode Animation said,”Everyday 100’s of new startups are launched all over the world, every new startup has very short span of time to explain their ideas, so almost 60% of new startups looking for cool explainer video to showcase their stuff. Today, there is big demand for animated explainer videos in startups network.”
“We follow a systematic procedure for video creation process.This includes:
Understand the client requirements,
Script writing,
Voice over production,
Storyboard creation (character modeling & environmental design),
Animated video creation,
Sound and special effects mixing,
Editing and publishing.
The whole process takes around 4 weeks, with 3 to 4 animators working on the boarding, coloring, texturing, animating etc. Visual and sound effects is taken care by a separate team in the completion stage.We strictly follow the client’s budget. We will plan the whole process of production prior so that there won’t be any surprise rise in budget while production.”he said
Bode Animation offers these videos at $250, sharing his thoughts over the same he said,”The prime target is on tech startups, who are in need of short promotional videos with high quality and low budget. Pulling down the project budget to $250/minute is the biggest challenge we face since this cost cut needs to be shared to all the departments. The regular production charges are around $1000 which is 75% more than deal price. But still we managed to make it as high quality video.”
“The major role is to explain your big idea or concept to the new clients. Now-a-days 3 out 5 new visitors search for how it works video whenever they land up in any new projects or websites. Even big brands like Facebook, Google and Groupon have their own explainer video whenever they launch any new features, products. People treat these types of videos as entertaining replacement for their “About Us” page.”
“Animation industry in India is growing faster than we imagine, most of the animation industries are concentrating on 3D film animation, but still there are lots of professional areas like e-learning, b2b marketing, startups etc in need of animation experts.”
“Today we are focusing on tech startups in India and USA. In the future, we are keen in developing our portfolio across Europe and Asia where startup trends are in sharp rise. Also, we are looking forward to develop our client base especially in education,entertainment and media.”he shared
