One of India’s front running media companies, B.A.G Films Ltd. has entered into a joint venture with SIEUNDESIGN Co., Ltd., a leading Korean firm which has a presence in the production, distribution and licensing of animated movies and TV series.
The JV is proposed to be named �SIEUN & B.A.G. Animation Pvt. Ltd.� with both companies holding an equal stake. The business model will involve both, creation of IP for global audiences as well as servicing outsourced projects.
Speaking to Animation ‘xpress, B.A.G Films MD Ms Anurradha Prasad commented, â€?This initiative represents B.A.G. Films’ entry into the exciting and strongly growing animation business. We are delighted to tie up with SIEUNDESIGN Co., Ltd which is a leading international animation player and look forward to leveraging its experience to building a strong presence in Indiaâ€?
Located at B.A.G films’ Noida complex, the new venture shall initially boast of a 50 strong artist team with operations scheduled to commence within a month’s time. One of the initial projects that the new entity will work on is an original 3D animated TV series targeted at Global audiences.
Also in the pipeline at SIEUN & B.A.G. Animation Pvt. Ltd is an Animation Academy which will be an extension of B.A.G. Films’ already strong presence in the media education space established through its media school iSOMES.
“We understand that we require a huge work force and so we will be training people as a backward integration excercise. The animation course starts in October” remarked Prasad.
“As a content company B.A.G films has always stayed at the forefront of cutting edge technology and even in the animation JV, the idea is to create a synergy, a best of both the worlds where we will utilise India’s expertise in animation production and combine it with the Korean strength of concieving characters and content” concluded Prasad.
SIEUNDESIGN Co., Ltd presently owns more than 30 IPs of cartoon character content which include Black Jelly, Booby, Yamm, Newton, Flower Terry, Tomato, 205 Friends, Little Tinny, Mr. Cool, Dear Alice, Dennis Family, Eyeme Angel, Emily, Pumpkin Seed, Oh-Baby, Brambly and Moose Bear besides the children performance �Rise Up Monster� Character Development. It also supplies cartoon content to several Korean mobile and on line services.
All animation and character licenses owned by SIEUNDESIGN Co., Ltd internationally will be owned in India by the joint venture entity.
