Asia’s 1st Content Marketing Summit CMS Asia 2014 is to be Held at New Delhi on 31st Jan and 1st Feb 2014. In a first-of-its-kind event in this part of the world, Content Marketing Summit Asia 2014 aims to bring some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing.
Content Marketing Summit is backed by Singapore-based Asia Content Marketing Association (ACMA). The summit’s advisory board includes top executives from big names like Adobe, GroupM, Yahoo, Godfrey Philips India, Chicco India, The 120 Media Collective, HMH Publishing and Sirez Group among others.
Umang Bedi, Managing Director – South Asia, Adobe & Advisory Board Member of CMS Asia comments, “If content is at the heart of what you do, you must recognize the importance of marketing it right. The playing field for marketers has not only widened tremendously, but is changing and evolving. There is no standard playbook to ensure success because content marketing is both a science and an art. A platform like CMS Asia will give you the opportunity to not only understand the science behind content marketing, but also listen to and interact with industry experts and see the art behind it.”
CMS Asia is aimed at spreading knowledge about content marketing. While Day 1 of the summit will have renowned speakers from across the world share their knowledge, ideas, and experiences; Day 2 is reserved for workshops.
“Most conferences and summits stop at enlightening. But with CMS Asia, we want that enlightenment or wisdom gained to translate into action. A day dedicated to practical workshops is all about that. We at ACMA (Asia Content Marketing Association) are excited about this, as it’s a much-needed initiative in this part of the world,” says Vaasu Gavarasana, Co-founder of ACMA & APAC Business Head of Yahoo.
The motto of Content Marketing Summit Asia is succinctly summed up in three words:
Share – Knowledge and ideas by thought leaders and practitioners
Connect – Marketers, publishers, content creators and technology enablers
Act – Translate learning into actionable steps through workshops
According to the brains behind the summit, it’s time brand marketers, publishing firms and content creators step out of their cocoons, come together, and find ways to work with each other and leverage each other’s strengths.
“While the discipline of content marketing itself isn’t anything new, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands, publishers, agency partners and independent creators alike,” says Vijay Simha Vellanki, Co-Founder of Kontent CafĂ, the organization behind CMS Asia.