Amuse Animation studio has launched a second Car City Adventures fully localised 24/7 linear FAST channel (Free ad-supported streaming television), on the VOD streaming platform, Rakuten TV.
The channel will be available to stream this August on Rakuten TV, on its platforms in Germany, Austria, Switzerland, Italy, Netherlands, Sweden and Poland. The channel will be available to view in ten languages in 13 countries globally.
Rakuten TV chief content officer Marcos Milanez expressed, “We’re thrilled to have Car City Adventures at Rakuten TV. We aim to deliver an exceptional kids content offering to our customers, which is a vital pillar to our content proposition, and we’re excited to start this new partnership with Amuse.”
Amuse Animation distribution and content partnerships manager Zirong Zheng stated, “We’re delighted to expand our partnership with Rakuten TV, bringing our Car City Adventures Fast channel to a wider audience across Europe. It’s gratifying to see its enthusiastic reception by audiences and platform partners. This is just the beginning of our journey, and we are excited about the many opportunities ahead to bring Car City Adventures to families worldwide.”
The Fast channel is inspired by Amuse Animation’s digital IP Car City. Car City Adventures features 24 of Amuse Animation’s vehicle-themed series, which is targeted at preschool kids and families. The channel offers a blend of adventure, comedy, and edutainment, starring every manner of vehicle. The programming features a mix of dialogue, songs, narratives, and non-dialogue episodes, formatted into themed 30-minute blocks that promote values such as friendship, teamwork, kindness, empathy, and gratitude. The original content from Amuse Animation has garnered over 10 billion views on YouTube across the globe and 13 billion views in China.
Amuse Animation’s catalogue of content include:
- Miliki Family: Miliki Jr. explores his home with Grandpa Miliki, adding fantasy and singing to their adventures.
- IncrediTales: Modern twists on fairy tales, offering fun and relatable stories for the whole family. A premium spin-off is in development.
- Car City: With 13 series available featuring friendly anthropomorphic vehicles with exciting careers and daily adventures. A premium spin-off is in development.
- AnimaCars: In AnimaTown, humans and AnimaCars tackle everyday adventures.
- Shark Academy: White’s adventures are filled with nursery rhymes and songs.
- Plum the Super Witch: Plum navigates the extraordinary with optimism and friends.
The studio is based in Spain with branches in France and China. It focuses on creating preschool content, educational apps and audiobooks and 2D and 3D animation production services. It distributes third-party content in the Chinese market.
Rakuten TV is a video-on-demand and free ad-supported streaming television platform. The company is based in Tokyo and Barcelona and was founded in 2009. The platform provides movies and TV series for subscription, rental and purchase as well as Fast channels with a wide variety of local and global content.