Adobe to host ‘Empowering India’s M&E Industry with GenAI’ webinar on 11 September

AnimationXpress, in collaboration with Adobe, is set to host an insightful webinar titled Empowering India’s Media & Entertainment Industry with Generative AI. The session, scheduled for 11 September from 3 to 4 pm IST, will explore the cutting-edge role of AI in revolutionising creative workflows.

India’s media and entertainment industry is experiencing rapid growth, with PwC’s Global Entertainment & Media Outlook 2023-27 report projecting it to soar to US$73.6 billion by 2027. The expansion is fueled by the widespread adoption of 5G, a surge in online gaming, and booming sectors like animation, VFX, and digital media. Yet, as the industry scales, it faces challenges like time-intensive production, maintaining superior visual quality, and aligning creative innovation with technical feasibility.

This webinar will address these critical issues by showcasing how generative AI, powered by Adobe, can streamline media production while enhancing creativity.

Adobe’s productivity solutions consultant and speaker for the webinar Debjani Bhattacharya stated, “AI possesses the transformative potential to reshape India’s media and entertainment landscape, enabling creators to focus on profound creative decisions while automating the mundane and routine.”

The webinar will throw light on:

  • Leveraging Gen AI tools for efficient storyboarding, reduced costs, and consistent content creation.
  • Accelerating editing workflows, boosting productivity, and delivering high-quality output to meet growing audience expectations.
  • Faster 3D content creation with improved visual quality, greater cost efficiency, and enhanced market competitiveness.

Executives from M&E, animation, VFX, gaming and XR companies can participate in the webinar by clicking on this link to register: Empowering India’s Media & Entertainment Industry with Generative AI