Aardman announced that the studio has produced a new animated film for Gloucestershire’s Office of the Police and Crime Commissioner (OPCC) to help tackle violence and intimidation against women and girls. The film titled Consent is directed by Tim Ruffle.
The 90″ 2D animation work uses everyday examples to help children understand what consent means.
“Aardman is keen to support projects that help young people in the South West and, in working with the OPCC, we have utilised our storytelling expertise to engage young people and build awareness around the topic of consent,” said Aardman producer Nick Miller.
“This is just one way that my office is committed to influencing behaviour when tackling Violence and Intimidation against Women and Girls. This innovative campaign will provide a friendly and engaging way for young people to talk about consent and boundaries, encouraging respectful behaviour from an early age, which I hope will benefit the next generation growing up in the county,” said Gloucestershire’s Police and Crime Commissioner Chris Nelson.
He further mentioned, “We’re delighted to have the very talented team from Aardman involved in this work. For a globally acclaimed animation firm to provide its expertise shows the importance of this campaign to society, and also demonstrates how Aardman values its social responsibility to young people in the south west.”
The video produced by Aardman, officially launched to Key Stage two pupils at Robinswood Primary School in Gloucester on Thursday, 7 April 2022.
Consent will also be available to Gloucestershire Constabulary’s Schoolbeat team, which delivers training to young people on topics including anti-social behaviour, grooming, exploitation and internet safety.
