Pixelworks, a provider of innovative video and display processing solutions, today announced that the recently launched ASUS ROG Phone 3 integrates colour calibration, HDR tone mapping and brightness smoothing features to deliver a immersive visual experience to mobile gamers. In addition, the new smartphone model sold into China will be offered in conjunction with Tencent Games, a division of Tencent, producing vibrant colors with greater contrast and detail for videos as well as support for gaming content from Tencent.
With HDR certification on leading video streaming sites, ROG Phone 3 users will enjoy access to a wider variety of immersive content, including the latest HDR titles from Netflix, Amazon and YouTube. As the phone’s adaptive display responds to changes in ambient lighting, smooth brightness control eliminates potential flickering or flashing as the screen gradually dims in dark environments, for superior eye comfort.
Built on five generations of mobile display processing solutions from Pixelworks, this is the third-gen ROG Phone to utilise the Company’s technology, delivering a stunning visual experience:
- Absolute Color Accuracy – Every ROG Phone 3 is factory-tuned with patented display calibration technology by Pixelworks, resulting in an average delta-E of 0.5 (lower is better), meaning that no deviations from perfect color accuracy can be detected by the human eye.
- High-Efficiency Calibration – The technology uses a rapid, high-precision color checker to calibrate for standard sRGB and DCI-P3 color gamuts in a fraction of the time of other approaches, enabling every smartphone’s display to be efficiently tuned during production.
- Industry-leading HDR – Pixelworks’ precision HDR tone mapping provides unprecedented contrast and color depth with up to 1 billion hues and access to more HDR content with certification from top content providers, including Amazon, Netflix and YouTube.
- Smooth Brightness Control – An innovative new adaptive display feature that utilises over 4,000 steps of ultra-smooth brightness control to optimise the viewing experience in response to changes in ambient lighting, especially in dark environments.
“Our loyal gamers have come to expect a vivid display experience with precise color accuracy and eye comfort for hours of gaming and entertainment enjoyment on our ROG gaming smartphones. ROG Phone 3 is our third-generation gaming smartphone with Pixelworks visual processing, and they continue to deliver authentic visuals for a captivating experience to our tight-knit gaming community,” commented , at ASUS general manager, smartphone business unit Bryan Chang
Built with an AMOLED display that has a resolution of 1080 x 2340 pixels and 391 ppi pixel density, the ROG Phone 3 with Pixelworks display processing technology takes gaming to stunning new heights with crisp, vibrant colors, and superior visual quality that is optimised for HDR content from leading streaming providers.
“We are excited to partner with ASUS on their latest ROG Phone 3 to raise the bar on the gaming experience with absolute color accuracy, HDR tone mapping and our new Smooth Brightness Control. Today’s gaming content reproduces life-like environments, scenes and characters. Pixelworks’ advanced display technologies make these scenes come alive on screen, delivering a captivating and authentic experience. We look forward to continuing our ongoing partnership with ASUS and Tencent,” said Pixelworks executive vice president and general manager, video devices Anthony Gioeli.
