The Walt Disney Company’s Princess collection received the Best License (Entertainment) award 2006, at the Hong Kong Trade Development Third Asian Licensing Awards.
Disney Princess is a comprehensive collection of girls’ entertainment and products including toys, apparels, personal care and electronic goods featuring Disney’s heroines – Ariel, Belle, Cinderella, Sleeping Beauty and Snow White. The Princess range creates a fantasy world filled with magic, romance and dreams to capture the hearts and minds of consumers.
�The Walt Disney Company is extremely honored to receive this recognition. At Disney Consumer Products, it’s all about the product. Great products and great marketing are one and the same. Disney Princess is the fastest growing Disney Consumer Products brand in worldwide retail sales for the past two years. This award further strengthens the Disney brand and our franchise management approach,� said The Walt Disney Company (Asia Pacific) Limited vice president – Asia Pacific, emerging markets, retail sales and marketing Ken Chaplin.
Since the franchise was created in 1999, the Disney Princess range has gone on to achieve over $3 billion in retail sales globally and the Princesses enjoy popularity across the region.
�Our vision is to engage and connect to the consumers through creativity and product innovation. We look at each of our characters or sets of characters, or franchises and consider them businesses unto themselves. At their heart is creativity, creating connections and building awareness for Walt Disney as an entertainment brand for all ages,� said Chaplin.
